Direct mail works!

Personalized communication performs 33 percent better than the typical 3.42 percent direct mail response rate. Master Graphics offers the latest technology in personalization through our most recent investment – Kodak Prosper 600 dpi inkjet heads! These printheads allow us to not only provide you with the highest quality name and address imaging, but also to customize your offers through unique variable data imaging of coupons or offer codes within your direct mail piece.

Personalization isn’t the only way to increase your engagement rate. Here are three other key factors that increase engagement and the return on investment for direct mail:

  • Creative – Emphasize important information with thoughtful design and messaging.
  • Promotion – Attract and engage customers with an enticing offer.
  • Simplicity – Make your piece easy to read and understand at a glance.

Take advantage of our direct production and managed services – we’re your one-stop solutions provider for all things related to direct mail:

  • Campaign planning
    • Creative direction
    • Multichannel approach benefits
  • Print and imaging
    • Highest quality available with Kodak Prosper 600 dpi inkjet heads
    • Custom or standard direct mail templates
  • Postal management and optimization – On average, 60 percent of direct mail campaign budgets go to postage and freight. We’ll help you reduce that cost by executing a thorough mail list analysis and postage consultation.
    • Drop shipping
    • Co-palletization
    • Commingling
    • Mail tracking and destination entry
  • Self-mailer and postcard templates – click here to see common sizes

Call 815/562-5800 or contact us today to discuss how we can help you deliver higher impact at a lower cost.